The Basics of Effective Marketing - a course for beginners (ENMRK1)

Kurzy vedené v angličtině, Marketing

Marketing is a comprehensive topic that, with the development of digital marketing, has created an environment in which it is difficult to navigate. For many, marketing is just advertising and a way to entice a customer, but marketing is more than that. At our course, we will show you how to grasp marketing and what vast possibilities it offers. At the same time we will create together a basic marketing analysis, which you can use as a basis for your marketing activities.
The course is for all those who want to work in marketing and have minimal marketing knowledge or they feel the could improve what they have already picked up themselves

Private training and tailor-made dates

This topic can only be implemented as a private, not only as a closed corporate course, but also as an individual consultation for individuals.

In the case of a customized course, the outline below is for inspiration only. The final training content, length and dates will be tailored to the specific input, needs and objectives of the participants.

We will be happy to prepare a price offer.

Lokalita, termín kurzu

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Náplň kurzu:

Skrýt detaily
  • Company strategy
    1. The strategy determines the procedure
    2. SMART target sets the direction
    3. How to work with your budget?
  • Marketing personas
    1. SBU - strategic business units
    2. Who is my customer?
    3. Customer is more than just a name and address
    4. How to create a marketing persona?
  • Market analysis
    1. External environment (competition, market, environment)
    2. Internal Environment (7P, Resources)
    3. SWOT analysis
  • Online vs. offline
    1. Social networks
    2. Marketable website
    3. Without information we walk through the dark (data analysis)
    4. How to avoid sending SPAM
    5. Design and texts
  • Conclusion, summary, discussion
Časový rozvrh:
2 dny (9:00hod. - 17:00hod.)