The Basics of Effective Marketing – a course for beginners (ENMRK1)

Kurzy vedené v angličtině, Marketing

Marketing is more than just advertising—it’s a powerful tool for building customer relationships and driving business success. This beginner-friendly course will guide you through the essentials, from understanding marketing principles and strategies to creating customer profiles and applying the marketing mix in practical ways.

By the end of the course, you’ll gain the skills to set achievable goals, manage your budget effectively, and create a personalized marketing analysis to kickstart your own campaigns.

This course will enable you to:

Understand the key principles of marketing and how to apply them effectively
Develop a strategic approach to marketing, including setting SMART goals and managing budgets
Create detailed customer profiles and marketing personas to better target your audience
Master the basics of the marketing mix, including product, pricing, distribution, and promotion
Use essential communication channels, such as social media and websites, to reach your customers
Analyze data to make informed decisions and avoid common pitfalls like SPAM

Who should attend:

Marketing beginners who want to gain a practical understanding of marketing
Entrepreneurs and small business owners looking to establish their marketing strategy
Individuals starting in marketing roles or seeking a career change
Anyone interested in learning the fundamentals of effective marketing techniques

Private training and tailor-made dates

This topic can only be implemented as a private, not only as a closed corporate course, but also as an individual consultation for individuals.

In the case of a customized course, the outline below is for inspiration only. The final training content, length, and dates will be tailored to the specific input, needs, and objectives of the participants.

We will be happy to prepare a price offer.

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Privátní školení

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Poptat kurz na míru

Náplň kurzu:

Skrýt detaily

What Marketing Really Means

Marketing is more than just advertising
Marketing models
Theory versus practice

Company Strategy

Strategy determines the course of action
SMART goals set the direction
How to work with your budget and where to find resources

Marketing Personas

SBU - strategic business units
Who is my customer?
Customer is more than just a name and address
How to create a marketing persona?

Marketing Mix

The product and its specifics
Pricing strategies
Distribution networks
Advertising and promotion
Human resources
Setting up effective processes
Planning (operational vs. strategic)

Key Communication Channels

Social media
Sales websites
Without information, we walk in the dark (data analysis)
How to avoid sending SPAM
Creating impactful designs and texts

Časový rozvrh:: 1 den (9:00-16:00)
Jazyk:: English

METHODOLOGY

Interactive lectures
Hands-on practical exercises
Analysis and resolution of real-life situations
Instructor feedback and self-reflection
Facilitated discussions and methodical instruction

Situations You Commonly Deal With

Managing a Limited Marketing Budget

Description: Your business has a small marketing budget, and you’re unsure how to allocate it effectively to achieve the best results.

Solution Learned in the Course: You will learn how to prioritize marketing activities, set SMART goals, and focus on strategies that provide the highest return on investment.

Identifying Your Target Audience

Description: You struggle to define who your customers are and how to tailor your messaging to meet their needs.

Solution Learned in the Course: You will master the process of creating detailed marketing personas to better understand and connect with your ideal customers.

Standing Out in a Competitive Market

Description: You feel overwhelmed by competition and unsure how to differentiate your business effectively.

Solution Learned in the Course: You will use market analysis tools, such as SWOT, to identify your unique strengths and opportunities, and develop strategies to position yourself ahead of competitors.

Building an Effective Online Presence

Description: Your website and social media presence feel underwhelming, and you’re not sure how to make them more impactful.

Solution Learned in the Course: You will discover how to create a marketable website, utilize social media platforms effectively, and strengthen your digital marketing efforts.

Making Data-Driven Marketing Decisions

Description: You collect customer data but struggle to analyze and use it to improve your marketing campaigns.

Solution Learned in the Course: You will learn how to analyze data effectively, make informed decisions, and avoid common mistakes like spamming your audience.

Streamlining Marketing Planning and Execution

Description: Your marketing efforts often feel disorganized, and you find it difficult to balance long-term strategy with day-to-day tasks.

Solution Learned in the Course: You will gain insights into strategic versus operational planning, learn to set clear processes, and create a structured marketing approach that works.