Marketing and psychology (ENMRK5)

Kurzy vedené v angličtině, Marketing

Psychology can be a great help in marketing as it shows the way of working with the customer and affecting their buying behaviour. It is often the smallest detail that influences the customer to buy, which may not be based on facts, but on feelings, impressions, recommendations, and other external influences that take place in decision making.
Understanding these trains of thoughts is essential for marketing, as it enables us to customize the product, highlight our assets, and motivate the customer to buy.
We will teach you to create customer profiles, the so-called marketing personas, and use your clients' behaviour patterns. We will recommend models for reaching to new clients and generating qualified leads.
The course is designed for marketers who want to develop their potential and move their marketing to a completely new level.

Lokalita, termín kurzu



Náplň kurzu:

Skrýt detaily
  • Psychology of colors
    1. Warm vs. cold colors
    2. CMYK and RGB are not LOLs
    3. What tools do you use?
    4. Examples from practice
  • Psychology of shapes
    1. We have perceived design since childhood
    2. The wheel is progress
    3. Lego Building
  • Identifying of our customer
    1. B2B vs. B2C customers
    2. Decision maker
    3. Decision influencer
  • Rationality of customer decisions
    1. Factors of behavior rationalization
    2. Emotional overtones of customer behavior
  • Customer needs
    1. What does the customer need?
    2. What does the customer want?
    3. Unawareness of an existing need
    4. Creating the need
  • Marketing personas
    1. SBU - strategic business units
    2. Who is my customer?
    3. Customer is more than just a name and address
    4. How to create a marketing persona?
  • Customer Reaching Strategy
    1. We build relationships
    2. Networking
    3. Direct marketing
  • Conclusion, summary, discussion
Časový rozvrh:
2 dny (9:00hod. - 17:00hod.)
Cena kurzu:
8 900,00 Kč (10 769,00 Kč včetně 21% DPH)
Jazyk:
English