Marketing analysis (ENMRK2)

Kurzy vedené v angličtině, Marketing

There are so many marketing tools and strategies, it may be difficult for companies to understand which activities are delivering and which are unnecessary.
To set up an effective marketing, you need to know the initial state and the goal you want to achieve. Through marketing analysis, you will find out exactly which activities you should support and implement and which to abandon. It also helps you to identify which activities to address internally and which to delegate to external agencies.
The course is intended for all company owners, entrepreneurs, marketers and marketing directors who are not satisfied with marketing in their company and need real data and background for its improvement.

Lokalita, termín kurzu

Náplň kurzu:

Skrýt detaily
  • Marketing
    1. How do we perceive marketing in our company?
    2. What is marketing?
    3. What does marketing in our company do?
  • Marketing personas
    1. SBU - strategic business units
    2. Who is my customer?
    3. Customer is more than just a name and address
    4. How to create a marketing persona?
  • Market analysis
    1. External environment (competition, market, environment)
    2. Internal Environment (7P, Resources)
    3. SWOT analysis
  • Marketing practices already in place
    1. Common operative activities
    2. Strategic activities
    3. Efficiency - How to measure results
  • Custom Team vs. Outsourcing
    1. In-house activities
    2. Advantages and disadvantages
    3. Combined models
    4. Practical examples
  • Outsourcing
    1. Marketing services offer
    2. Marketing Suppliers
    3. Agencies
    4. Freelancers
  • Setting up of the appropriate marketing activities
    1. Budget vs. goals
    2. Processes – quickly and clearly
    3. Impacts and Results
    4. Planning
  • Marketing as a constant process of change
    1. Planned prioritization of activities
    2. Evaluation
  • Conclusion, summary, discussion
Časový rozvrh:
2 dny (9:00hod. - 17:00hod.)
Cena kurzu:
8 900,00 Kč (10 769,00 Kč včetně 21% DPH)