Introducing of successful marketing in the company (ENMRK7)

Kurzy vedené v angličtině, Marketing

Marketing arises and grows with the company's development. But it’s often difficult to set up processes and campaigns so that marketing is not just a synonym for a black hole, but the investment pays back and helps the company develop further.
After finishing this course, you will have a frame of the marketing plan that you can easily follow. We will also tell you how to proceed in order to correctly estimate the staffing and financial needs of this department, as well as the expectations and goals that marketing should achieve in your company.
The course is intended for all those who are only starting with maketing but also those who feel that their marketing is not effective and do not know which activities to do by themselves and which to delegate to external companies.

Lokalita, termín kurzu



Náplň kurzu:

Skrýt detaily
  • Marketing
    1. How do we perceive marketing in our company?
    2. What is marketing?
    3. What does marketing in our company do?
  • Marketing persons
    1. SBU - strategic business units
    2. Who is my customer?
    3. Customer is more than just a name and address
    4. How to create a marketing figure?
  • Market analysis
    1. External environment (competition, market, environment)
    2. Indoor Environment (7P, Resources)
    3. SWOT analysis
  • Custom Team vs. Outsourcing
    1. In-house activities
    2. Advantages and disadvantages
    3. Combined models
    4. Practical examples
  • HR management
    1. What people do I need?
    2. Where to get the right people?
    3. How to determine competence and responsibility
    4. Training
  • Outsourcing
    1. Marketing services offer
    2. Marketing Suppliers
    3. Agencies
    4. Freelancers
  • Setting up of the appropriate marketing activities
    1. Budget vs. goals
    2. Processes – quickly and clearly
    3. Impacts and Results
    4. Planning
  • Marketing as a constant process of change
    1. Planned prioritization of activities
    2. Evaluation
  • Conclusion, summary, discussion
Časový rozvrh:
2 dny (9:00hod. - 17:00hod.)
Cena kurzu:
8 900,00 Kč (10 769,00 Kč včetně 21% DPH)
Jazyk:
English