Content marketing (ENMRK6)

Kurzy vedené v angličtině, Marketing

We live too fast and have no time to read product labels. We need to get the information as quickly as possible and in the most attractive way. This means a lot of trouble for graphics and copywriters. In addition, internet with its abundance of sources can create an information overload.
On the course, we will show you how to create the right content that not only catches the attention, but tells the customer the essentials in a nutshell. A well-structured website (and not just the web) will help the customer quickly find what they are looking for and buy the product that meets their requirements. This approach can be utilized at all levels of marketing, including social networking, sales offers, networking, and other tools.
The course is designed for copywriters, graphics, webmasters, marketers and others who work with marketing and whose content strategy is not consistent.

Lokalita, termín kurzu



Náplň kurzu:

Skrýt detaily
  • Start with why
    1. Product vs. solution
    2. Information vs. emotion
    3. Content marketing and classic advertising
  • What to write?
    1. But that was the case…
    2. Thank you for purchasing
    3. The best of the best
    4. What a customer gets to say
    5. Did you know that…?
  • Content strategy
    1. Specific heading and numbers
    2. Principles (honesty, believability, honesty, fairness)
    3. Even failure can be used to your advantage
  • Channels
    1. WWW
    2. Blog
    3. Social networks
    4. Video
    5. Personal meeting
    6. Sales Offers
    7. PR
    8. Recommendation
    9. Lectures and presentations
    10. Networking
  • Success prerequisites
    1. Consistency
    2. Long-term strategy
    3. Concentration
  • Conclusion, summary, discussion
Časový rozvrh:
2 dny (9:00hod. - 17:00hod.)
Cena kurzu:
8 900,00 Kč (10 769,00 Kč včetně 21% DPH)
Jazyk:
English